Prior to me being hired at the Pittsburgh Penguins, we simply just put out a text only tweet highlighting a milestone. Anyone who knows social media knows that pictures do much better; therefore, I conceptualized and created these templates. This is the 3rd generation and continues our theme of light (white based) clean graphics.
We were looking for a reminder for fans of the game just a hour or two beforehand. Almost like a pump up graphic, thus the soon graphic came along. It is simply a variety of photo, some I have taken some from Getty, that are edited and manipulated to a degree. They simply show the matchup, time, and a player or item related to the game that day.
This was the first project I worked on when I joined the Pittsburgh Penguins. They saw my Game Day graphics I made at the Steelers and wanted some of their own. These graphics have had three generations: 14-15, 15-16, and 16-17 (current) and were quickly sponsored. The intent is to inform fans of anything they could need to know about the game that day including: time, teams, players and where they can watch or listen to the game.
I enjoy all types of design including app/UI design. Nothing is better than app design or UI design simply because apps are the way of the future. After a brief interaction with a potential client, I decided to make a few mockup screens and a logo for a new fitness app.
At the Pittsburgh Steelers I created game-based graphics that changed each time to represent specific match ups. The thought behind the graphic was to create an appealing visual along with an informative design.
After each Pittsburgh Penguins game there is a post game infographic that highlights the basic statistics in Part 1. These graphics were made to inform fans and show an important moment from the game. After I joined the Pittsburgh Penguins in 2014, I constructed these Infographics, so I could easily and efficiently manipulate them. These go out within 15 minutes of a game ending, so there is certainly a time crunch. This is the third generation since I have been making them.
Before I started to design quote graphics for the Pittsburgh Steelers, we simply would tweet and send out text only quotes from interviews and press conferences. I wanted to create a more visually appealing way to highlight these high-impact quotes. These graphics allow the text to become an integral part of the graphic and not just text on a picture. Also, the impressions for a Quote Graphic like this are significantly higher than text only.
Birthday's across sports seem to be very similar, a photo of the player and a simple happy birthday in text. I wanted to make the graphics more unique to the individual and personal. These designs would vary and allowed me to use various techniques such as incorporating typography with photography to uniquely represent the athlete.
This was the first project I worked on when I joined the Pittsburgh Penguins. They saw my Game Day graphics I made at the Steelers and wanted some of their own. These graphics would change from the 14-15 season to the 15-16 (current) and were quickly sponsored. The intent is to inform fans of anything they could need to know about the game that day including: time, teams, players and where they can watch or listen to the game.
Part two of the post game infographic is more of an in-depth look at some of the statistics as well as a highlight (photo or video) and upcoming games. I represented the statistics in a more visual manner, so that a viewer can easily understand them. The key to infographics is clean and simple, and this part of the infographic gives all of the information in a easy to understand way.
In my spare time, I try to sharpen all of my skills by working on projects that I don't normally get to at my current position. Logo design is not something that I currently specialize in because the Penguins have their logo. I enjoy working on logos because each one is a visual representation of a company. This is a logo I created for a local construction company in which I tried to incorporate the name as well as the business into a recognizable design.
Before I joined the Pittsburgh Penguins , their Birthday graphics were not sponsored. Shortly after joining the Penguins, I redesigned the Birthday, and they were sponsored by Erie Insurance. I wanted to lighten up the design which made the sponsors logo pop and make them unique yet have similar elements. Also, I enjoy creating layers of depth which make the player pop off the screen.
During my time at Sign-a-rama of Monroeville & Indiana, I was one of two designers at the company which meant that I had a lot of hands on experience. I worked on everything from business cards to car wraps and even HDU/3D signs. This experience was crucial in my learning of the print process.
TowerMetriX, a company focused on organizational performance software, came to me looking for a design for an upcoming trade show as well as their website in the future. They wanted an appealing way to show what specific parts of their software can do for their customers. This is one example of their Educator portion.
Countdown to the season graphic came about before the 15-16 season and then continued for the 16-17 season. These graphics were focused on the 50th anniversary season (16-17) and would feature alumni of the team. In order to create these I had to find old photos of former players then edit and manipulate them to a high quality level.
For social media we were looking for a simple visual way to present a few of the stats from the game thus far. Prior to these graphics it was simply text in a tweet. They are a visually appealing representation of what is happening in the game and how the teams matchup in each category.